Twitter stock jumps on ad partnership with mobile apps, websites

Categories: News.

Feb 12, 2015 // By:admin // No Comment

Twitter is being used by millions already as a great advertising platform. It has been used much to their benefit both by businesses and individuals alike. Posting ads on social media apps is another useful tool for advertising and marketing. Considering the benefits Twitter recently announced that it will be posting its promoted tweets on both mobile apps and websites. This will promote the tweets on a large audience. Twitter’s share rose to more than 6% as soon as the announcement was made.

This is a part of Twitter’s new advertising distribution program. It will broaden the reach of Twitter’s ads beyond the 284 million user every month. Twitter has said that its first partners are newsreader app Flipboard and Yahoo Japan. This will be of great benefit to the thousands of brands which are already using twitter for advertising.

Twitter’s company share price has already been pressure recently. It was down roughly 40 percent from its 52-week high of $67.24. It has been trying to add new users to its service. After the announcement of the new program the shares have rose to about 6.5% than previously. The share price stands at $39.90as of Tuesday February 3rd 2015.

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